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Istanbul · Furniture fair · January 2024

Viva Mobilya furniture exhibition stand

A sequence of furnished living spaces on the exhibition floor.

Furniture · Studio MXM

Viva Mobilya — A sequence of furnished living spaces on the exhibition floor.
Viva Mobilya · Istanbul · 2024

The stand design

Viva Mobilya presents its products in furnished living spaces rather than isolated rows. Seating groups, complementary furniture and interior surfaces form distinct settings for different collections. The photographs record individual settings, while the project film shows the transitions between them.

At a furniture fair, visitors assess how products work together as well as their individual shapes. This layout offers an example of presentation at room scale. For a new project, the dimensions of the largest pieces, circulation space and the team's meeting area should be planned together.

Viva Mobilya — stand interior and detail 1
Viva Mobilya · Interior and installation details

Project film from the exhibition floor

Silent project footage showing the spatial layout and installation details.

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